How 2,458+ Overworked Salon Owners Ended The 60-Hour Week, Retained Their Top Team Members, And Added $100K+ To Their Annual Revenue - Guaranteed!
The $1M Salon CEO Roadmap™ doesn't give you more homework. It installs a running system with a dedicated coach and a proprietary software platform that retains your best stylists or beauty therapists, fixes your Profit margins, and scales your salon past $1M!
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Proven Pathway To A Million-Dollar Salon Without Staff Stress, The 60-Hour Weeks, And Less Time In The Salon…
It's Tuesday morning, and you're still in bed.
Not because you're sick. Because you can be.
Your phone buzzes on the side table. Payroll's gone through. Three thousand dollars into your personal account, the same as every other Tuesday, because these days you pay yourself a proper wage like everyone else on the team.
You didn't check the business balance first. You haven't needed to in months.
Downstairs the coffee's already on, and you've got nowhere to be until eleven.
Meanwhile, four kilometres away, your salon opened at nine. The floor's full. Your salon manager ran the morning huddle without you, the way she does every day now.
Nobody has called you. Nobody needs to.
In three weeks you're flying to Bali for a month, and the only thing left to decide is where you're staying after the Salon Mastery Bali Intensive.
Last time you took two weeks off, you came home to the best month the salon had ever had.
Now, if that sounds completely unrealistic to you, then you're on exactly the right page.
Because right now you're probably doing the opposite of all of that. Sixty-hour weeks. Books on a Sunday night. A senior stylist taking home more than you do. And a nagging worry that you'll be standing behind that chair for another ten years.
Everything in that Tuesday morning is real, though. More than 2,458 salon owners across Australia and New Zealand are living some version of it right now.
They're not smarter than you. They're not better at hair or beauty than you.
They just built their salons a different way.
And that's what I'd like to show you.
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Salon Owners Collective results
2,458+
Salons Transformed
AU & NZ
Salon Specialists
90-Day
Salon Mastery Guarantee
million Dollar
The Million Dollar Growth Plan
$245M+
In Salon Revenue Generated
An Alternative To TikTok And Generic Coaches That Don't Understand AU & NZ Salon Growth…
Generic Advice That Misses The Reality
Most salon growth advice is written for nobody in particular. The general business podcast doesn't know if you're in your first year or your fifteenth. The TikTok reel from a stylist with nice hair doesn't know you're doing $700K, or two bad weeks from struggling to make payroll.
And the coaches? Most of them never built a salon past the point you're at right now. They got stuck, pivoted to coaching, and now teach what they couldn't do themselves. You've probably already sensed that. When someone is describing your problem from the outside, it doesn't land the same way as someone who's lived it.
$2M Salon Built Before Coaching
Larissa Macleman built a salon to $2 million with a team of 30, won the Global Salon Business Award three times, and sold it. Then she started coaching. That order matters. What she teaches isn't theory. It's the exact sequence she used on her own business, before she ever used it on anyone else's. And she didn't pivot to coaching last year. She's been doing this for over 10 years, which means the method has been tested, refined, and proven across 2,458 salon owners. Not just on her own salon, once, a long time ago.
Cut out the noise and work only on the steps that move your salon from where it actually is right now, somewhere between $450K and $700K, to over $1 million. That means knowing which of the 4 growth stages your salon is at before you change a thing, then doing the right moves for that stage, in the right order.
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Get An Expert Growth Plan Matched To Your Salon's EXACT Stage
$600K Salons Need Different Moves
Get An Expert Growth Plan Matched To Your Salon's EXACT Stage Of Development- So You Can Scale Smoothly To $1M… $1.2M… And Beyond…
That's exactly what a custom Million Dollar Growth Plan from the Salon Owners Collective does. It starts by working out which of the 4 growth stages your salon is at right now, because a salon turning over $600,000 has completely different problems to one doing $1.5 million, and the right answer changes depending on where you are. Once we know your stage, you get the strategy that works from there, so you always know what to fix next.
From there it moves you through all 4 stages in order, which is the same path every salon takes on the way past $1M. Most owners grow their trending weekly revenue average by the equivalent of $100,000+ in their first twelve months, and keep climbing from there.
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The 4 Stages From A $450K Salon To A $1M+ Brand
Every salon follows the same path to $1M+. The problem isn't that you're working too hard; it's that most owners are applying a Stage 3 strategy when they're at Stage 1, or a Stage 1 strategy when they need to be thinking like a Salon CEO. Wrong strategy for your stage costs you money every single week.
Stage 1:
The Operator - $3-7K/week
You built this from nothing. Clients love you, the salon's growing- but only because you're in it. You're the product, which means you can't scale. The move: build the systems that let your team deliver results without you doing every client.
Stage 2:
The Manager - $7-11K/week
Revenue's growing, but managing your team is consuming you- rosters, performance, conflict. You've stepped up, not back. You're managing people, not leading them. The move: install the career pathway and development systems that make your best people want to stay, grow, and hit their targets.
Stage 3:
The Leader- $10K+/week
Real numbers, a team, momentum- but profit isn't matching revenue, and you still can't step back. This isn't a revenue ceiling; it's a leadership ceiling. You lead through presence, not structure. The move: install the financial clarity and operational freedom that lets you run the business instead of being run by it.
Stage 4:
The Salon CEO - $1M+/year
A salon that runs to your standards whether you're there or not. A team that performs and grows. Revenue that hits seven figures. You, working the hours you choose, with a profit that reflects what you've built.
This isn't a fantasy. It's a framework - and it starts with knowing exactly which stage you're at right now.
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I Built A $2M Salon, Sold It, And Have Spent 10 Years Teaching Owners To Do The Same
Hi, I'm Larissa Macleman.
I opened my first salon six months out of my apprenticeship - in 1992, more than 30 years ago- and grew it to $2 million a year with a team of 30 dedicated stylists and therapists. I won the Global Salon Business Award three times- in London, LA, and Spain- and sold at the very top.
The best part had nothing to do with the revenue. Every year I worked fewer hours and stepped further back from the chair, and the salon kept growing anyway.
In 2016, I started teaching what I'd learned. Since then I've helped more than 2,458 salon owners across Australia and New Zealand pay themselves properly, keep their best people, and get their lives back through the Salon Owners Collective mentorship programs.
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Get Your Free Salon Growth Blueprint Today If You'd Love To…
Scale past $1M while pulling a steady $2K… $3K… Even $5K per week paycheck…
Most owners add at least $100,000 in their first twelve months, from the team and the clients they already have.
Make your hours behind the chair a choice, not a requirement.
Your team opens, serves, and handles the problems without ringing you, so the salon stops needing you in the building to work.
Keep your most talented staff up to 3X longer.
Your best stylist stays five to seven years instead of eighteen months, because she can see her next pay rise and exactly what earns it.
Build a million-dollar brand you can walk away from.
Clients loyal to your salon instead of one chair, systems that run without the owner, and numbers a buyer will be interested in.
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2,458+ AU & NZ Salon Owners Now Earn More While Working Less Thanks To The Salon Owners Collective, Here’s What A Few Have To Say…
"I've just had four weeks of the highest sales, best rebooking, and lowest wage bills I've EVER had. My salon has gone through massive changes this year. I pinch myself every time I walk through the door."
Leigh Nugent - Elle J Hair
Verified Review
"Paula had a $6,000 week last week, with over $2,000 in retail! I love that we now have a pathway where she can make the most she's ever made in the industry, with a payscale to match."
Diana - Salon Owner
Verified Review
"You helped me find my feet as a CEO. If you'd told me on our first call that I'd be off the floor and have three team members, I'd have laughed at you."
Sherri-Lee Scholtz - Purvida
Verified Review
"Wins for the week: we hit our biggest week of the entire year, over $20,000. And our bounce-back offer is already boosting rebookings."
Kelly - Salon Owner
Verified Review
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$Million-Dollar Game Plan™ VS Other Training…
| Feature | Online courses and challenges | Most salon coaches | The $Million-Dollar Game Plan™ |
|---|---|---|---|
| What you get | Videos and a workbook | Generic growth advice | A game plan built for growth at your stage |
| Tools you get access to | None | None | MySalonCEO™ app with Jemima, your AI coach & operating system on call 24/7 |
| Who looks at your numbers | Nobody | Sometimes | A direct line to your coach, your community, and Jemima - weekly coaching and workshops |
| Support between sessions | A Facebook group | Email your coach and wait | Weekly coaching and workshops |
| What happens if it doesn’t work | You Paid, that’s it | No Guarantee | The Salon Mastery 90-Day Guarantee |
| Who’s teaching it | A Marketer | Someone who owned a salon | A team including a $2M salon owner and coaches who’ve graduated the program, run or owned salons, or specialise in leadership |
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Everything You Could Get For The Next 12 Months, From Your First Call To Your First $1M…
Every month you jump on a call with a coach assigned to your salon. They know your numbers, your team and what you’re stuck on, so you're never explaining your business from scratch. You leave each call with a written strategic game plan - clear, step-by-step and yours to follow, so you always know exactly what to do next.
Built around the growth stage your salon is at today, so you're working on the right thing at the right time. No guessing what to fix next, and no wasting a year on the wrong problem.
Alongside our weekly workshops, you get regular live coaching sessions to talk through what's stuck. And if something can't wait, our traffic light system means you can flag it as red and jump on a quick clarity call with one of our coaches.
A room full of owners across Australia and New Zealand chasing the same seven-figure goal. Ask the question you'd feel silly asking anyone else, and get an answer from someone who solved it last year. MySalonCEO™ is your business hub - P&L, game planning, playbooks, and team management in one place, while your team gets My Next Pay Rise, their own app with a career pathway and access to the $100K Career program, so they can see exactly what earns their next pay rise and you stop chasing everybody..
Jemima is your salon's AI coach, built on ten years of SOC coaching, every growth stage, team problem, and profit lever Larissa has used across 2,458 salon owners, applied specifically to your salon. She plans your team meetings, runs your talent development plan, flags pay rise timing, supports recruitment, manages your budget, and writes your social content. She's not a chatbot; she's the operating system you've been missing.
Three days with our coaching team and a room of high-calibre salon owners with sun and surf. You'll implement faster in three days than most owners manage in 12 months. Plus three additional live online events throughout the year to keep your momentum going.
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In 12 Months You'll Either Still Be Slogging Behind The Chair, Or Paying Yourself $3,000 A Week…
Pay Yourself A Proper $3,000 A Week Wage
You can keep doing exactly what you're doing. The sixty-hour weeks. The Sunday night books. Watching your team take home more than you do, and hoping it sorts itself out.
Or you can spend the next twelve months building the salon you actually wanted when you signed that first lease.
A seven-figure salon with healthy margins. A proper wage landing every Tuesday. A team that runs the floor while you're sipping gin and tonics in Bali.
The first step takes thirty minutes and costs you nothing.
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The Salon Mastery
90-Day Guarantee
In ten years, we've never seen an owner do the work and stay stuck.
Work with my team and me and your dedicated coach to build a team that runs without you, install the systems your salon has never had, and get your revenue moving in the right direction.
90 days from now, three things will have shifted:
Behind the chair becoming a choice, not a requirement.
Within 90 days, if you don't have:
Your revenue is moving. On track to measurably add $100,000+ to your annual revenue from where you start today.
You're in control. Priorities are clear, the business isn't running on your adrenaline, and your hours behind the chair AREN'T the ones moving it forward
Your team has a system that works. At least one installed and running properly. Your people know what's expected
Show up. Do the work with your coach. If none of that has shifted, we'll send you $1,000. Not a credit. Not an apology. Cash, straight into your account, no questions asked.
Because 90 days isn't the finish line. It's the proof point. From here, the target is a $1M+ salon, a real salary, $150K+ in profit, and six weeks a year where the business runs without you.
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Claim Your FREE 30-Minute ‘Salon Growth Blueprint’ And We'll Show You Exactly How To Add $100K+ To Your Revenue In The Next 12 Months
Here’s just a fraction of what you’ll discover in your FREE Salon Growth Blueprint:
Your personalised Salon Growth Million-Dollar Game Plan - find out exactly which of the 4 growth stages your salon is stuck at, why the wrong strategy at the wrong stage has been costing you money, and the single highest-leverage move to make this month.
The My Next Pay Rise™ system - the exact career pathway structure that makes your best stylists or beauty therapists want to stay, grow, and hit their own performance targets, so you both earn more, without the pay rise conversation you've been dreading.
The Freedom Framework- the back-end operating systems your salon is missing, and exactly how to install them so your team runs to consistent standards whether you're in the building or not.
Your Best Boss Blueprint- the leadership breakthrough that separates overworked salon owners from confident Salon CEOs, and the specific moves that get your team performing without you in the room.
Your 45-Day CEO Game Plan - leave the call with a clear, stage-specific action plan: the exact sequence of moves to start transitioning you from the most overworked person in your salon to the CEO running it.
PLUS - Book Your Strategy Session This Month And Receive These Fast-Action Bonuses:
BONUS 1 - Full Team Access To MySalonCEO™ (Value: $4,740/year) Every team member gets their own login, the $100K Career Program to train and develop your team, and Jemima, your salon-specific AI coach that turns your team into high performers, all without you as the manual override.
BONUS 2 - Annual In-Person Salon Mastery 3-day intensive (Value: $2,500) 3-day intensive with the SOC coaching team and a room full of high-calibre AU & NZ salon CEO’s on the same journey, so you implement faster, go further, and never feel like you're doing this alone.
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Frequently Asked Questions
The monthly coaching session and the weekly workshop are built around a working salon owner's schedule. Everything is designed to give you time back, not take more of it. It helps if you can have 3 hours a week to work with us and on your business.
That's why the roadmap is built around your Growth stage and your numbers, rather than the problems your business is facing right now, rather than a one-size template. Hair, beauty, spa, single site or multi, the Four Stages will help you grow towards $1M either way.
Most coaching hands you ideas and leaves you to implement alone. You'll have a coach who knows your business, a weekly room to bring problems to, and Jemima AI that does the heavy lifting for you - software your whole team uses, so the work actually gets done.
We look at your numbers, work out which stage you're at, and show you the highest-value move to make this month. You'll leave with a plan whether you work with us or not.
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